Every year video becomes more important to marketers. It has many uses and soon, if not already, video will be the standard for every website. Here are six ways you can use video now to support your marketing:
YouTube makes it easy to upload, tag, and share videos. Their analytics gives the video producer insight as to when people lose interest and stop viewing their videos. This is very useful to support better video production.
Service is an important part of keeping the customers you have worked so hard to earn. Customer service cannot be ignored and videos made from screen captures can answer questions not easily expanded with still images or text.
Testimonials help visitors gain confidence in your product or service through the endorsements from your satisfied customers. Develop a library of videos from every person willing to share their experience with your company. It will pay dividends.
Video podcasting on a regular basis will help to earn credibility for your company as an expert in your field. Make sure you offer interesting information that people looking for your service or product would find valuable.
People find behind-the-scenes videos interesting. They can be used as part of a podcast, valuable how-to presentations and in conjunction with testimonials. Keep your video camera handy because you never know when an opportunity will arise.
Lastly, it is a good idea to have an introduction video on the front page of your website. This is something we do for clients on a regular basis. We are working on new videos for our own front pages. They increase interaction, time on site, and help to develop a relationship with prospects during the first impression or visit to your website.
The use of video on websites, blogs, and in social media will continue to become expected by viewers. Having video will become as important as having a website and being involved in the social media. What’s your plan?
Rosh