1) Whats new. News, updates and releases related to digital marketing
- A) Webmaster tools update
- B) Facebook segmentation
- C) Twitter promoted accounts go live.
2) Topics of the week – digital marketing and social media.
- A) With all the upgrades in platforms (ie New Twitter, facebook segmentation groups, Linkedin Signal) Do businesses really need to keep up or is just important to the marketer and geek?
- B) Study: Sequencing ads results in higher engagement (Bizreport)
3) The driven business three tips:
- A) Think about segmentation (facebook, email, Twitter)
- B) Back up everything
4) link of the week: John Jantsch from Duct tape marketing new Facebook groups analysis.
5) Action item of the week: Test a campaign.